Instagram has over 1 billion users, each spending an average of 53 minutes on the app per day.
Photography: helped the “selfie culture” rise up, and both professional and amateur photographers can showcase their work and get their name heard
Food: Now when we sit down to a meal, the first instinct of most people is to post a picture of their meal to Instagram. It also helps chefs and bakers and cake decorators to get their work seen. Restaurants even play into the new trends by decorating their eateries in such a way that attracts these influencers. Hey, free advertising.
Travel: influencers are paid to post “reviews” of destinations “Insta-tourism”
Art: museums used to specify “no photography” but now there are pop-up museums all over the world dedicated to being social media friendly.
Nature: We have started to view going outside as an aesthetic experience instead of genuinely enjoying the outdoors.
Marketing is now done on social media more than in a traditional sense because that is where the ideal audiences lie.
Journaling is no longer a messy book only for the creator’s eyes; it’s an entire Instagram art form.
Fitness: some may even say that the amount of fitstagrammer’s promoting health and fitness is at a dangerous level.
General life experiences are now amplified because of things like Instagram Stories, which let you document even the most mundane events in your life for all of the world to see.
Diversified beauty standards
Flat lay phenomenon- Still life photography has always been popular, but now showing off the contents of your purse or the layout of your desk in an aerial type shot is trending. Simple and visually pleasing, flat lays artfully showcase these overhead product shots.
Brands have developed entirely on Instagram, bypassing traditional advertising and marketing, they are able to attract new business simply by the amount of likes and follows they get on social media. (Frank Body and Daniel Wellington)
Virtual influencers, completely digitally created, have taken Instagram by storm. (Shudu Gram and Miquela Sousa)