Every year has its ups and downs, and that is especially true for the digital industry and social media. Here we are looking at how 2019 has been so far for social and digital media trends.
In-the-moment, ephemeral content has taken over. Highly produced, super perfected content has lost out to these on the spot posts, even from professional business accounts. Stories are starting to overtake feed posts, and more mobile users versus desktop users mean an increase in the popularity of short-lived content. It adds personality and an authentic style, as well as helping you to be more vulnerable and “human” with your consumers.
AI-driven experiences, such as bots and ad optimization have begun to take over the customer service world. It is predicted that by 2020, over 80% of all customer service experiences will be powered by bots. This allows you to tailor the experience to the consumer directly.
One out of every four Facebook pages now uses paid advertising, and Facebook accounts for 23% of the total digital ad spending in the US. It is more competitive and more expensive, so you should pair your ad dollars with equal time and creativity. Sometimes it is simpler to boost your existing organic content if it performed well enough to start off. Brand awareness ads are especially thriving. They should feel like they are coming from a close friend and you absolutely must know your target audience.
Vertical video now accounts for over 50% of digital videos. They are taller than they are wide, just as the name implies, and that means that they are optimized for mobile platforms. 94% of smartphone users prefer to hold their devices vertically rather than horizontally, even if the video they are viewing was meant to be in a horizontal format. Vertical videos saw a 130% increment on views, and 4x more Facebook engagement according to Wibbitz, a video automating platform. They catch viewers’ attention and vertical video ads tend to see a 90% completion rate as well. Social media “television” is also taking off, with formats like IGTV and Facebook Shows being released on a regular basis.
Omnichannel marketing is reaching and interacting with customers in all channels. It is viewing the experience through the eyes of the consumer. It also orchestrates the user experience so it is integrated seamlessly and anticipates a customer’s journey through those channels (aka funnels starfishadage.com/marketing-funnels/). Almost nobody today shops exclusively through one medium; they will shop online, in stores, read reviews on various websites, and listen to their friends and family. All of that adds up, so you need to be able to reach that consumer on all levels and platforms, such as paid ads, social feeds, and email.
These are just some of the trends that have seen an increase in 2019. It will be interesting to see what else comes up throughout the year.