How Are We Different?

How Are We Different?

I was asked the other day why I opened up an ad agency and quite honestly my answer is that I just got tired of working for media companies. They measure their success based on their own metrics rather than on results, and customers don’t know who or what to believe anymore. A lot of […]

Utilizing Instagram Stories

Instagram was founded in 2010 as a new social media platform for image sharing. It quickly took off, gaining over one billion users in just 8 years. In August of 2016, a new feature was rolled out. Instagram Stories were introduced as a new way of sharing moments. They only last for 24 hours, and […]

Total Panic over Panic! At the Disco

On February 8, I took off of work and kicked off my weekend in Austin, TX for the Two Feet and Panic! at the Disco concert. I was so incredibly pumped to see one of my favorites up and coming artists, Two Feet, in concert performing live for the first time. It only made it […]

Marketing Funnels

Marketing funnels are considered by some to be the very essence of building and growing your business, especially an online business. A marketing funnel is essentially a collection of “levels” that prospective clients progress through. Developed in 1898 by American advertising advocate, E. St. Elmo Lewis, they were originally designed with just four main objectives: […]

What the $&*^@ is a Hashtag

Do you know what a hashtag is? A hashtag is a keyword or a phrase used to describe a topic or a theme. For example, ‘#hashtag’ could be a tag but so could ‘#goodhashtags.’ A hashtag can be a broad subject matter, or it can be more specific.  These tags become clickable links that will identify […]

Meet the Staff: Kelsey Canon

My name is Kelsey and I am the Digital Media Assistant at Starfish Ad Age. I was born in Tyler, Texas but raised in White Oak, Texas. I went to school at Texas State University where I studied Public Relations with a minor in Communications. I also attended LeTourneau University where I earned my MBA […]

All Things Mardi Gras

Happy Mardi Gras! You may be an active participant of this celebration, or you may also be like me and not really know where this day comes from. On March 3, 1699, two French explorers named Pierre Le Moyne d’Iberville and Sieur de Bienville landed near present-day New Orleans, Louisiana. They had a celebration where […]