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All Posts by Austin McDade

About the Author

Mar 28

Social Media Trends of 2019…So Far

By Austin McDade | Creative , Data Strategy , Programmatic , Social Media , Uncategorized

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Every year has its ups and downs, and that is especially true for the digital industry and social media. Here we are looking at how 2019 has been so far for social and digital media trends.
In-the-moment, ephemeral content has taken over. Highly produced, super perfected content has lost out to these on the spot posts, even from professional business accounts. Stories are starting to overtake feed posts, and more mobile users versus desktop users mean an increase in the popularity of short-lived content. It adds personality and an authentic style, as well as helping you to be more vulnerable and “human” with your consumers.
AI-driven experiences, such as bots and ad optimization have begun to take over the customer service world. It is predicted that by 2020, over 80% of all customer service experiences will be powered by bots. This allows you to tailor the experience to the consumer directly.
One out of every four Facebook pages now uses paid advertising, and Facebook accounts for 23% of the total digital ad spending in the US. It is more competitive and more expensive, so you should pair your ad dollars with equal time and creativity. Sometimes it is simpler to boost your existing organic content if it performed well enough to start off. Brand awareness ads are especially thriving. They should feel like they are coming from a close friend and you absolutely must know your target audience.
Vertical video now accounts for over 50% of digital videos. They are taller than they are wide, just as the name implies, and that means that they are optimized for mobile platforms. 94% of smartphone users prefer to hold their devices vertically rather than horizontally, even if the video they are viewing was meant to be in a horizontal format. Vertical videos saw a 130% increment on views, and 4x more Facebook engagement according to Wibbitz, a video automating platform. They catch viewers’ attention and vertical video ads tend to see a 90% completion rate as well. Social media “television” is also taking off, with formats like IGTV and Facebook Shows being released on a regular basis.
Omnichannel marketing is reaching and interacting with customers in all channels. It is viewing the experience through the eyes of the consumer. It also orchestrates the user experience so it is integrated seamlessly and anticipates a customer’s journey through those channels (aka funnels starfishadage.com/marketing-funnels/). Almost nobody today shops exclusively through one medium; they will shop online, in stores, read reviews on various websites, and listen to their friends and family. All of that adds up, so you need to be able to reach that consumer on all levels and platforms, such as paid ads, social feeds, and email.
These are just some of the trends that have seen an increase in 2019. It will be interesting to see what else comes up throughout the year.

Mar 27

5 Rules for Graphic Design

By Austin McDade | Creative , Programmatic , Uncategorized

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Whenever you are working with text it can be easy to just crank down the leading to make the text take up the least amount of space possible, but you want to make sure that there is enough leading between the tallest part of the line below and the lowest part of the line above to ensure that there’s nothing touching. There should be enough room for you to be able to run a line between them without it touching either one. This rule is more flexible when you’re designing logos because they usually only have a handful of words as opposed to a full paragraph, and sometimes you can play off of the letters touching.
When choosing text do not make every font stylized otherwise they’ll be fighting for the viewers’ attention, you want to only choose a maximum of three fonts. For your primary font, you can choose whichever style you want, this will be the attention piece of your design. For the secondary font, choose on that is more readable that you would use for a paragraph heading. This font should be what grabs the viewers attention after they’ve read everything you want at the forefront. And for the third font, you should choose something easy to read in bulk because this will be what you use for all the lengthy content. The font you chose should be simple to provide a visual break from the previous two.
When working with colors never choose all fully saturated colors, choose one or two colors that you really want to stand out then choose more subdued colors from there. Start by choosing any color you’d like, preferably not a fully saturated color like 100% red, but your mileage may vary. For your next color, choose something complimentary to the first one, while keeping the saturation under around 70%. And for your final color, it should be something plain in comparison to the others, this will be the color you use most so it shouldn’t take away from your primary.
Never use two fully saturated colors on top of each other when it comes to text, a common example would be red on blue or vice versa. When you have two colors like those right next to each other, they create a visual tension that makes it almost impossible for the viewer to read. Another example would be when you are designing for people above 60 years of age, or who have poorer eyesight. In that case, you should try to avoid white text on a black background because when they look at it the black constricts the white type. So to counter this you should choose a nearly white background for your text so that it doesn’t have to fight for dominance.
Finally, you shouldn’t leave visual elements too close to the edge of your design. This creates a visual tension that either leads the viewer’s eyes off the design or makes it harder for them to focus on anything else in the design. You should keep all elements within a good distance of the edge, anything that leads off the page should be intentional. An example would be if you are trying to lead the viewer through the current design and guide them into the next.
These are just some examples of the ways that our graphic design team ensures quality work for their projects. They are very precise when it comes to details, and they keep the client and their target audience in mind with their designs. If you want to know more, contact us about taking your marketing to the next level.

Mar 11

Creating Typography and Logos

By Austin McDade | Creative , Programmatic , Social Media

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Here is a look into how I create typography and logos for our clients.

I start out by sketching a grid for the letter size, and any special effects that I might want to use. The first photo is of my initial sketch, I don’t worry about it being perfect though because once I bring it into Photoshop I’m able to edit it freely and with more tools.

Once it’s pulled into Photoshop I lower the opacity so I can start tracing over the initial sketch with a rough brush, this is the stage where I fix any mistakes or just change it to look more visually appealing.

Once the first pass is done I go back over once more with a solid brush to make it as clean as possible for the next step. Now that it’s all clean I bring it into Illustrator so I can convert it to a vector image. This is an extra step that isn’t necessary if you like the way it looks in Photoshop, but this just makes sure that it looks good at any size and can easily be printed on any product and still look just as great.

If you are interested in my work, maybe we can get a logo created for your business too. Call us to set up an appointment!

Mar 06

Meet the Staff: Kelsey Canon

By Austin McDade | Programmatic , Uncategorized

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

My name is Kelsey and I am the Digital Media Assistant at Starfish Ad Age.

I was born in Tyler, Texas but raised in White Oak, Texas. I went to school at Texas State University where I studied Public Relations with a minor in Communications. I also attended LeTourneau University where I earned my MBA with a specialization in Management.

I have been working here for just about 3 weeks now and every single second of it has been amazing. I am learning so much from the people I am surrounded by every day. I THOROUGHLY enjoy everyone I work with. Abel has made a great work environment here. We are all so different, but we all come together to achieve a common goal.

The best part about my job is getting to be the “right hand” to someone like Abel Sanchez. The talent that he posses and the passion for what he does is something you can easily see in his every day work.

If I had to tell someone about myself in 5 words or less, I would say that I am chill as fuck. Because I am and I feel like people should know it.
I wish I could go back in time and tell my younger self that “half the shit you are worrying or crying about won’t even matter next year, men ain’t shit, and remember that your money and education won’t wake up one day and realize that they don’t love you.”

Personal goals I have for myself are that I continue to grow, learn, adapt. I need to continue to have an open mind and heart. Continue to be the person that we all need at one point in our lives. Continue to listen more than I speak. Continue to listen to understand, not listen to respond. In my career, I really want to grow with this company. I can see it really taking off very soon.

When I am not at work, I love to travel. I have visited Alaska, Canada, Greece, Italy, London, Paris, Spain, Bermuda, Nassau, Costa Rica, Jamaica, Cozumel, Grand Cayman, Belize, and Honduras. Next I want to travel to Peru, Patagonia, or maybe Kenya. I haven’t seen the entire world…yet. I also enjoy taking care of my succulents (my plant babies) and driving around in my jeep when the weather is nice. Hiking, camping, and anything outdoors is something I really enjoy.
I am the type of person that if it is something I haven’t done yet, it is on my list.

One of these days I will get the courage to skydive, until then it remains on the bucket list.
Another bucket list item is to take a rental car and drive down to Bolivia and drive across the Salt Flats; don’t know what I am talking about? Google it, you will be amazed.
My favorite pastime is talking about dank memes and wanting to die…yes, that was a meme reference.
“And that’s the way the cookie crumbles” (Bruce Almighty)