On February 8, I took off of work and kicked off my weekend in Austin, TX for the Two Feet and Panic! at the Disco concert. I was so incredibly pumped to see one of my favorite up and coming artists, Two Feet, in concert performing live for the first time. It only made it 10 times better that Panic! was going to be headlining the show.
My name is Mindy, I am the Sales Director for Starfish Ad Agency, and this is my story about the time Brendon Urie touched my hand.
I grew up during the emergence of the Emo/Scene days, so getting to see Panic! perform with songs from their previous sound to their modern music with the new members was going to be amazing; however, Brendon Urie was the only original band member left. For those who don’t know Brendon, he is easily one of the most beautiful humans currently occupying planet Earth.
Anyway, I got to Austin and settled in with one my closest friends, Nicki. We had some snacks, wine, and got ready to go party it up at the concert. Once we got there we immediately took to our seats to see what kind of view we had of the stage. I had noticed pretty quickly while observing the auditorium that there was a round platform just to the left of our seats hanging from the ceiling. Anyone who follows Panic! and Brendon Urie knows he always performs a song playing on the piano in the crowd. Not to mention their Instagram page displayed several images from the tour showing the type of setup Brendon’s piano number looked like. We were a little skeptical at first about that being the platform, but after leaving our seats for fan merch, we were able to see the full platform and confirm that it definitely was his piano sitting right above and next to our seats!
As the concert went on with a brilliant performance by Two Feet, Panic! finally took the stage. We were so excited and could not wait for him to do his piano set. When they started playing “Death of Bachelor”, Brendon took off into the crowd, just as we suspected. It was at that moment Nicki and I both realized that Brendon Urie was about to walk literally right by our seats to get to his piano. I readied my phone because I knew without a doubt that I needed to document this once in a lifetime moment. He drew closer into the crowd and as he came right up to our seats, we threw out our hands in hopes that he would give us a high five or a handshake. Sure enough, he reached out and grabbed both of our hands while smiling and laughing. Nicki and I both, like little girls, just lost it and started squealing and screaming. I captured the entire moment on my cell phone. Later, after coming down off cloud 9, watching the video made me laugh so hard at how much I acted like a pre-teen girl. It’s so funny to see myself, a 28 year old woman, screeching and squealing over a pop star. Nonetheless, I do not regret a single moment of it and I will always cherish that memory in my heart.
Going to concerts has always been a passion of mine and most recently has developed into a dedicated hobby. Music is what gets be through my good, bad, and everything in between. I married a musician so my life pretty much revolves around it. As an artist, it helps me focus and drives my motivation and creativity. In January 2018, after Dolores O’Riordan, the lead singer of the band The Cranberries, was found dead in her hotel bathroom, I made a pact with myself that I was going to seize every opportunity to see a band/musician that I enjoyed perform live. I always thought I would have the opportunity to see her and others like Tom Petty perform before they passed or officially retired. After both of their deaths, I realized that I could not wait around for the next concert date or put it off to enjoy the music I loved. Since making that promise to myself, I have been to 6 concerts/events, seeing a total of 13 bands perform live. I have one more concert coming up next month and I am actively awaiting the announcements of tours from others.
For this reason I am so glad that the digital advertising world exists. With my busy and chaotic schedule, I don’t have time to actively search and keep up with all my favorite artists. With modern technology and my behavioral data from my playlists, social media page follows and likes, and music venues I frequent, select marketers are able to target and serve me ads relevant to the music I love. Now I can be notified of these events through digital platforms to ensure I get first bids on tickets and seats. I am so fortunate to be alive in a time where the things I love can find me at the tips of my fingertips effortlessly. Now I won’t ever have to miss out on those cherished memories of gorgeous pop stars grabbing my hand and giggling along with me.