Why Does Digital Take So Long

We live in an instant society. Which means that one of the biggest misconceptions about digital advertising is that people think of the word digital, and they think instant results. But anyone who says they can give you a return in less than 30 days is lying to you; they don’t truly understand how it […]

The New Traditional

Recently, I had a conversion with a friend who has been in Traditional media for over 20 years. Our discussion got a bit heated about how traditional is no longer as relevant as it was five years ago. Frequency is no longer the best format in traditional. The dollars are wasted, why? Because, no one […]