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Category Archives for "Search"

Jun 05

What Keeps You Creative?

By Traci Hudson | Accountability , Brand Strategy , Core Values , Creative , Data Strategy , Family , Hustle , Programmatic , Programmatic 101 , Programmatic Managed , Search , Social Media , Starfish Core Value , Starfish Family

creative, graphic design, designer, artist, creativity

In a word? Coffee. But on a serious note, it is a challenge to be creative 24/7. However, it is one of the daily requirements, being a graphic designer. It is important to keep things fun while staying true to the requirements set forth by the client.

Personally, I take a lot of photos while I am off of work. I also travel quite a bit, so I like to use my personal photos in the ads that I create. I go walking on my lunch break and look for cool images that could be used for backgrounds. Sometimes a picture of something seemingly boring like a gravel path can be interesting when added to an ad.

Starfish is a digital agency, so I also use the social media platforms that we design ads for in my personal life. I like to be able to keep it fresh in my mind how the images will look on phones or tablets. Each platform has its pros and cons, and it is important to be aware of both.

Plus our work environment makes easier to come up with ideas. We have a fun group and joke around when brainstorming.  Our more “out there” ideas get written on our chalkboard walls. One step into our office and you would have a chuckle at our antics.

I also like to look over ads that others have created so I can get ideas, but also avoid accidentally copying artwork others have done in the past. I look at ads that I have created before but try to make them look refreshed, and new and exciting.

Those are just some ways that I can keep myself in a creative state of mind. It is very important in this industry, and each person is different, which is what makes our company so great. We all have different perspectives and techniques that come together to create amazing content for our clients.

Jun 05

What to Expect Partnering With Us

By Caroline Herman | Accountability , Brand Strategy , Core Values , Creative , Data Strategy , Family , Hustle , Programmatic , Programmatic 101 , Programmatic Managed , Search , Social Media , Starfish Core Value , Starfish Family

When trusting an agency to build up your brand and grow your business, you want to know what you are getting yourself into and who you are trusting your company with. There are a few things that you will get out of a partnership with Starfish…

A Full Digital Audit

Auditing your digital presence will allow us to identify areas of strengths, weaknesses, opportunities, and threats. Digital audits align with one of our core values (hustle) because we work hard to continually improve. We perform an initial audit as well as additional audits periodically throughout our partnership.

 

A Customized Strategic Digital Plan

Many ad agencies offer predetermined packages that cannot be customized to fit your specific needs. One of the reasons we perform a full digital audit prior to beginning our partnership is because it allows us to identify areas that best meet your needs. We also continue to perform audits so that we can revise the strategic plan as necessary. In other words, as your companies digital needs change, we can customize the strategic plan to meet your needs instead of continuing to offer the “same old, same old.”

 

Personalized Advertisement

This specific area sets us apart from other advertising agencies. Many programmatic advertisers and Social Media marketers offer packages that only include generic advertisements they can use with any company. Our creative team produces personalized advertisements in which the images and content are tailored to appeal to your specific audience. Personalized ads are important for increasing brand identity in your market which aligns with one of our core values: family. We strive to produce content which will invite people into your brand’s family.

 

A Partner Invested in Your Success

We are more than an ad agency. We form partnerships because we understand that building a digital presence requires open communication and consistent effort from both partners. It also aligns with one of our core values: accountability. Partners hold each other accountable for their contributions to the partnership because those contributions make an impact on results.

 

We are invested in your success. Every ad, every post, every strategy, etc. is formulated from analyzing the data from your individual accounts. We are investing time and expertise in improving those results. It’s important to fully understand that we are making a long-term investment into your success. Just as social changes do not happen overnight, neither does a digital performance. 

Apr 08

Psychological Marketing

By Caroline Herman | Data Strategy , Programmatic , Search , Social Media

There are many key components to being a successful marketer. One of them is understanding how (and why) people think and behave the way that they do. It would be really hard to create a motivating ad for someone if you don’t know what it is that motivates them in the first place wouldn’t it? Understanding some very basic principles of psychology can really help your marketing go from good to amazing. There are 5 basic principles to psychology that you should be using in your marketing strategy:

Priming- Here’s how this works: You are exposed to one stimulus, and it affects how you respond to another. It’s that simple. For example, if you ask someone to follow a word you say with the first word that pops into their head, they will respond to whatever you say with their semantic association to that word. I would say “banana” and you would say “yellow”. In marketing practices, you could benefit from priming because you can subtly help people remember your brand better. Think about the smallest details; they could make a huge difference.

Reciprocity- If someone does something for you, you will naturally want to do something for them. In marketing, there are a lot of ways to make this work in your favor. Giving away freebies is a great way to make people feel like they should do something to “pay you back” in a way. And it could even be something as simple as a piece of candy or a pen with your business’ name on it.

Social Proof- This is the theory that people will become very similar to the people closest to them and that they trust. In other words, this is a desire to conform. Use social sharing and follow buttons on your blogs that display the number of followers you have. That causes people to fall in line and follow you too.

Scarcity- The rarer an opportunity or product is, the more people are inclined to purchase it. You just have to be very careful with how you word this one. You have to make it sound like there used to be a lot of a product but now there aren’t due to popular demand. You can’t make it seem like there are only a few products total because that is all you had to begin with.

Anchoring- People base decisions on the first piece of information they are given. That means that if someone normally buys shoes for
$50 and they see some on sale for $35, they are going to buy the cheaper shoes because they think they’ve gotten an amazing deal. But on the other hand, if someone who normally pays $20 for their shoes sees those $35 sale shoes, they aren’t going to be as impressed. That’s why online sales have the sale price listed next to the original price, which is exactly the principle you want to follow.

As you can see, there are many different ways our psychology can affect how we purchase products or services. Which means that as a marketer there are almost limitless possibilities to how you can use this information to your benefit. You just have to know the science behind it all.

 

Feb 14

Understanding Digital

By Abel Sanchez | Accountability , Core Values , Creative , Family , Hustle , Programmatic , Search , Social Media

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Understanding Digital vs Just Pitching the Product

A lot of agencies and media companies typically teach their sales people how to simply pitch the product instead of actually teaching them to understand the fundamentals of the product. Their mentality is just “give me the bullet points and I’ll make the sale”. But the thing about digital is that it’s a living, breathing organism. There are a lot of moving parts. It moves, it feels, it touches, and you can do so much with digital and to use it to its fullest potential, you have to understand human nature. That is who you’re really trying to capture. It’s about understanding how all of the different platforms connect, and how they’re able to deliver a relevant ad to the right consumer at the right time, and more importantly on a mobile platform.

People use their mobile devices more than anything else. If you have an iPhone, newer iOS tells you all about your screen time. Think about other people. When you go to a restaurant, when you’re at a red light, when you’re at the store, think about what the people around you are doing. They’re almost all on their phones consuming media.
So understanding the difference between pitching digital and actually understanding how digital connects us all is what separates us from the masses. I don’t want any of my staff to only know how to pitch a product; they need to understand how it all functions. 3 main things I need them to know about digital platforms is that regardless of what we don’t like or agree with, we cannot run our digital campaigns based on our interests. We have to let the market and audience decide. I also always tell them to never stop learning. Always push yourself to learn more and new things every single day. And lastly, digital audiences are not numbers. We may look at them as such, but they are real humans too, and that is important to remember so that we can be mindful about the creative we push out.

Our core values are family, accountability, and hustle. Those tie into understanding digital because in order for us to be fully aware of the best possible ways to utilize this technology, we first have to be accountable for ourselves, and we have to understand the value in family so that we can make relevant creative content. We want to surround ourselves with the right minded people so that we can hustle harder and produce the right results every time.

What are the 3 main things you want your staff to know about digital so they can better understand how to use it?
Regardless of what we don’t use or like we cannot run digital campaigns based on our interest, let the market/audience decide.
Never Stop Learning
Digital audiences or data are not numbers, they are people

How do your core values tie into understanding digital?

How do you ensure your staff is up to date on the latest in digital?
Training

Feb 04

Why Does Digital Take So Long

By Abel Sanchez | Brand Strategy , Creative , Data Strategy , Programmatic , Search , Social Media

We live in an instant society. Which means that one of the biggest misconceptions about digital advertising is that people think of the word digital, and they think instant results. But anyone who says they can give you a return in less than 30 days is lying to you; they don’t truly understand how it all works. Like the competitor, we could also promise to get you leads. But those leads don’t matter in the long run, unless you’re also seeing the results you desire.

As with anything you do in life, it also takes time to build your brand. There are so many different platforms to work with, and not everybody knows how to use them all. And if you think that just spending a couple of hundred dollars on AdWords or Facebook is going to get you the results you want, you are mistaken. Our job is to help businesses navigate through these platforms and help brands generate an ROI.

For example, we have clients that haven’t run a TV ad for six months, but they still have customers come in and tell them that they heard about them on a TV commercial. How is that possible? Time. Repetition. It takes time for people to receive your message, and what’s more, is that they also need to get your message at the right time so that it is relevant to them. If you were to put a commercial on TV, it would take time to get the commercial done right, and then more time to get it heard and seen, and then even more time on top of that to see the results.
Digital doesn’t just send things out to the entire market randomly as traditional does. It’s about finding that community that your message is relevant to at that particular moment in time. And in this time when everyone and their grandmother is on a smartphone, we are very mobile-oriented; meaning that we are highly skilled with social media and mobile friendly sites.
Our slogan is “in a sea of advertisers, we make you the star of the ocean” for a reason. Here at Starfish, we help your brand stand out. We target the right consumers at the exact right moment to get you the results you are after for your business. So let us make you a star.