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Category Archives for "Social Media"

Apr 15

5 Common Social Media Problems & Their Solutions

By Tanya Clary | Brand Strategy , Creative , Data Strategy , Programmatic , Social Media

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

When one of our fabulous Social Media Coordinators asked for a blog about common social media problems and their solutions, I jumped at the opportunity to assign myself to the task. I believe I could seriously write a book about this one (I’m a problem solver by nature) and sometimes it’s a bit of struggle helping a company move from point A to point Z especially when I want to be on point ZZZ (haha that wasn’t meant to be a sleeping joke, but it kind of turned into one).  

 

  1. Branding
    A common problem with branding on social media is that companies think the same rules for traditional advertising apply to digital advertising. The short answer is – they don’t. Here’s the problem: advertising on social media is not as simple as taking your traditional advertising (flyers, leaflets, coupons, brochures, etc.) and reformatting to digital sizing. #Nope. Let me repeat that a different way in case you’re a visual person.

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Branding on social media is more than using the same font style and layout for every post. In fact, that may hurt your company because the content becomes boring to the audience. Each platform’s audience communicates differently and each of your audiences within those platforms communicates differently. It takes time and patience to learn their languages.

 

Solutions: 1) forget most of what you know about traditional branding guidelines because very little of it applies to social media, 2) create social media guidelines that define your social brand and how you will/will not speak to your audience but don’t put too much emphasis on colors/font styles, and 3) learn what awakens your audience(s) so you can increase opportunities to speak with them, actually keep their attention, and cultivate engagement.

 

  1. Ads vs. Posts
    One of the biggest mistakes (IMO) I see companies making on social media is that they use every post to sell something to their audience. They have 2500 followers and so they think “everyone” saw their post because it’s digital. In actuality, they are reaching 50-100 people with less than 5% engagement and sometimes 0% engagement. That’s a low percentage of reach and engagement.

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Solutions: Rethink how you use social media. It’s much more involved than making a pitch to a follower. Paid ads on social media should be 1) designed to attract a buyer with creativity and strategy and 2) create a connection with a potential customer that leads them to follow you.

 

Posts on social media should be 1) centered around content that generates an atmosphere of dynamic social response, 2) building a community of loyal followers, and 3) limited to 1 pitch for every 20-25 posts (unless you are an influencer/public figure with a major following).

 

People who like your content will like your product, buy it, and promote it. It really is that simple. Companies who embrace this simple philosophy will see the power of social media work to their benefit. Companies who try to work against the different platforms/audience types will continue to struggle in their social media efforts.

  1. Reality vs. Expectation

SMH. This one. This one right here gets me every month. When I look at current results and the expectation of better results, I smh. Data is an important part of generating results on social media. Did you know that many of these platforms have advertisements that are actively learning multiple factors that affect ad performance? An active ad gathers information about potential customers that is extremely important for planning, strategy, and implementation of future content/advertisements. Problems: 1) expecting more for less, 2) impatience and 3) expecting immediate results.

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

 

Solutions: 1) set expectations based on actual data and don’t just choose numbers out of the sky such as 50% growth over the last month or even 3 months because it’s most likely unrealistic and it lowers morale, 2) tell yourself over and over – chisel it in stone “There WILL be ups and downs. Plans don’t ALWAYS go according to plan. There are obstacles and external factors that affect results which may be out of your control. Adjust accordingly. Sometimes THAT IS the best anyone can do.” In other words, have patience with the process, and 3. It takes a minimum of 2 weeks to a full month to get a good baseline of data. Account for strategy/implementation time. Realize there will be adjustments along the way for each creative and even for every factor and all of those adjustments affect data/results.

 

  1. Audience & Growth

I just about fall out of my chair laughing when I hear someone question the population of their city and why they don’t have more followers. Here’s the problem: they think that potential audience growth is calculated by deducting followers from the population. That is absolutely incorrect. SMH. Let’s look at a real-life example. The population of Kalamazoo, Michigan is 75,807 (2017 US Census). Lindenwoods Dental has 222 Facebook followers. It’s a problem to think that they could potentially add another 75,585 followers. It’s unrealistic, unreasonable, illogical, and a whole list of other not so fabulous adjectives. 

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Solution: realize that your data pool of potential followers gets smaller or larger as you consider internal and external factors.

 

Here are a few things I would consider to start:

What is the percentage of people in the area who use dental services?
How many competitors are in the area?
How far would they like to extend their reach?
Are they looking for customers who only want a specific type of dental service?

 

This list gets more detailed and refined as more factors are added into the audience growth strategy. The answer to these questions (and many more) will increase/decrease potential audience growth. And it makes a difference which platform of social media as well as whether or not you are a single local company, one with multiple locations/branches, a national chain, etc.

 

 

  • The Boost Monster

 

Problem: not knowing when to boost or promote a post. I call it the boost monster because some companies feed it lots of money with very little return. Month after month, they spend hundreds of dollars (maybe thousands) on boosting/promoting posts that receive less engagement than what they would if they were to focus on increasing their organic growth.

 

Solutions: 1) determine the level of engagement you require to boost a post and adjust this number as you grow your engagement rates and 2) evaluate your return on spending. Most social platforms are designed to calculate engagement and they provide useful tips to help you decide if something is boost/promotion-worthy. Evaluate your return. Were the results worth your cost (both in time spent/dollars spent)? What results could have been yielded if you spent those hundreds or thousands of advertising dollars on something that yields greater results?

Apr 12

Social Platforms and Programmatic

By Abel Sanchez | Brand Strategy , Creative , Data Strategy , Programmatic , Programmatic 101 , Programmatic In-House , Programmatic Managed , Social Media

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

This morning I had a thought as to how brands can leverage some of the platforms across all of these different ecosystems. One of the things that I have learned, based purely off of experience and practicing what I preach, is being able to build a brand inside of these ecosystems. When you look at social, those platforms are the best way for you to build your brand regardless of if you are just starting out or have been in business for decades.

On these platforms, there is no way that you can go in there and think that what you did five or ten years ago with traditional will give you the same brand recognition on those platforms. You have to go at it like nobody knows who you are… because they don’t.

It’s kind of like what Gary Vee’s book Jab Jab Right Hook says. Can you sell a product on these platforms? Absolutely. I believe you should. But not every single post should be about you trying to sell something to someone. You are actually talking to another human being. This is an interaction and a networking opportunity for you. Once you establish that connection with your consumer, then you have the ability to target them. You can use that same methodology; jab with social and give them a right hook programmatically.

A lot of people don’t understand that you can use programmatic strategically as an overall capability to leverage so much of your marketing and your strategy. Because so many people get lost in just two platforms, or maybe they hate programmatic. Gary Vee is not a fan of programmatic, but he talks about doing a Google search and hours or days later you go on youtube and see an ad for what you searched previously. That is a form of programmatic. When you think about it, you are actually telling Google what you want to see. You put yourself in an auction environment inside that ecosystem. You are telling the market what kind of product you want to see and what you are interested in buying.

Being able to do that is a form of programmatic regardless of what you think. It is extremely important for brands right now to use social as a way to tell a story. If you can’t tell a story, and you are just going to rely on the traditional media you have used for the past 50 years, you won’t get any engagement or new business. You need to be able to appeal to a younger generation; someone who is actually using these platforms. You need to give them a reason to buy your products and tell them a story that makes them feel comfortable as if your product is the right one for them at that particular time. If all you are going to do is sell, sell, sell… you are going to lose.

Apr 08

Psychological Marketing

By Caroline Herman | Data Strategy , Programmatic , Search , Social Media

There are many key components to being a successful marketer. One of them is understanding how (and why) people think and behave the way that they do. It would be really hard to create a motivating ad for someone if you don’t know what it is that motivates them in the first place wouldn’t it? Understanding some very basic principles of psychology can really help your marketing go from good to amazing. There are 5 basic principles to psychology that you should be using in your marketing strategy:

Priming- Here’s how this works: You are exposed to one stimulus, and it affects how you respond to another. It’s that simple. For example, if you ask someone to follow a word you say with the first word that pops into their head, they will respond to whatever you say with their semantic association to that word. I would say “banana” and you would say “yellow”. In marketing practices, you could benefit from priming because you can subtly help people remember your brand better. Think about the smallest details; they could make a huge difference.

Reciprocity- If someone does something for you, you will naturally want to do something for them. In marketing, there are a lot of ways to make this work in your favor. Giving away freebies is a great way to make people feel like they should do something to “pay you back” in a way. And it could even be something as simple as a piece of candy or a pen with your business’ name on it.

Social Proof- This is the theory that people will become very similar to the people closest to them and that they trust. In other words, this is a desire to conform. Use social sharing and follow buttons on your blogs that display the number of followers you have. That causes people to fall in line and follow you too.

Scarcity- The rarer an opportunity or product is, the more people are inclined to purchase it. You just have to be very careful with how you word this one. You have to make it sound like there used to be a lot of a product but now there aren’t due to popular demand. You can’t make it seem like there are only a few products total because that is all you had to begin with.

Anchoring- People base decisions on the first piece of information they are given. That means that if someone normally buys shoes for
$50 and they see some on sale for $35, they are going to buy the cheaper shoes because they think they’ve gotten an amazing deal. But on the other hand, if someone who normally pays $20 for their shoes sees those $35 sale shoes, they aren’t going to be as impressed. That’s why online sales have the sale price listed next to the original price, which is exactly the principle you want to follow.

As you can see, there are many different ways our psychology can affect how we purchase products or services. Which means that as a marketer there are almost limitless possibilities to how you can use this information to your benefit. You just have to know the science behind it all.

 

Mar 28

Social Media Trends of 2019…So Far

By Austin McDade | Creative , Data Strategy , Programmatic , Social Media , Uncategorized

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Every year has its ups and downs, and that is especially true for the digital industry and social media. Here we are looking at how 2019 has been so far for social and digital media trends.
In-the-moment, ephemeral content has taken over. Highly produced, super perfected content has lost out to these on the spot posts, even from professional business accounts. Stories are starting to overtake feed posts, and more mobile users versus desktop users mean an increase in the popularity of short-lived content. It adds personality and an authentic style, as well as helping you to be more vulnerable and “human” with your consumers.
AI-driven experiences, such as bots and ad optimization have begun to take over the customer service world. It is predicted that by 2020, over 80% of all customer service experiences will be powered by bots. This allows you to tailor the experience to the consumer directly.
One out of every four Facebook pages now uses paid advertising, and Facebook accounts for 23% of the total digital ad spending in the US. It is more competitive and more expensive, so you should pair your ad dollars with equal time and creativity. Sometimes it is simpler to boost your existing organic content if it performed well enough to start off. Brand awareness ads are especially thriving. They should feel like they are coming from a close friend and you absolutely must know your target audience.
Vertical video now accounts for over 50% of digital videos. They are taller than they are wide, just as the name implies, and that means that they are optimized for mobile platforms. 94% of smartphone users prefer to hold their devices vertically rather than horizontally, even if the video they are viewing was meant to be in a horizontal format. Vertical videos saw a 130% increment on views, and 4x more Facebook engagement according to Wibbitz, a video automating platform. They catch viewers’ attention and vertical video ads tend to see a 90% completion rate as well. Social media “television” is also taking off, with formats like IGTV and Facebook Shows being released on a regular basis.
Omnichannel marketing is reaching and interacting with customers in all channels. It is viewing the experience through the eyes of the consumer. It also orchestrates the user experience so it is integrated seamlessly and anticipates a customer’s journey through those channels (aka funnels starfishadage.com/marketing-funnels/). Almost nobody today shops exclusively through one medium; they will shop online, in stores, read reviews on various websites, and listen to their friends and family. All of that adds up, so you need to be able to reach that consumer on all levels and platforms, such as paid ads, social feeds, and email.
These are just some of the trends that have seen an increase in 2019. It will be interesting to see what else comes up throughout the year.

Mar 22

How Are We Different?

By Abel Sanchez | Accountability , Family , Hustle , Programmatic , Social Media , Starfish Core Value

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

I was asked the other day why I opened up an ad agency and quite honestly my answer is that I just got tired of working for media companies. They measure their success based on their own metrics rather than on results, and customers don’t know who or what to believe anymore. A lot of customers have misconceptions about how digital works because they have this rep that they trusted and that rep was told how to pitch a product based on some metric that was given to them by their “corporate VP of digital sales” or whatever. Those are incorrect metrics.

I came from a pretty big organization, and I had a lot of the VPs and people that were supposed to be more educated on digital come to me and ask me questions once they found out that I was IAB certified. Once I became certified I got a lot of pushback because those people felt threatened by me. They thought I was going to come in and take their jobs but honestly, I didn’t want their jobs even though I knew more than they did. Was I looking for a “seat at the table” so to speak? Yes absolutely. That’s why people go to college and get an education so that they can be compensated in some way, shape, or form to move up the corporate ladder.

And the reality is that working for a media company fucking sucks. Unless you are at the top it really does just suck. Being an account executive or a sales manager means that you don’t have any pull or say so in what you are trying to accomplish for a client. You are pretty much just pushed to the side and told “shut up” and “do what you’re told” and “go to your corner”. One of the most fundamental differences in what I want to instill in my ad agency is that I want to train and empower people. I want to surround myself with people way smarter than I am and who know way more about a specific platform than I do.

Half of the business that we have generated has come strictly from referrals. It’s been amazing because of the talent that we have as an agency. My team is extremely talented and I want them to understand that I want to empower them every day. I always tell them “I’m not saying no. I want you to convince me as to why this is going to work” and it doesn’t take much to convince me honestly. It really comes down to the fact that I opened an ad agency because I got so fucking tired of ad agencies lying to their client about this proprietary bullshit. Everyone is buying from the same exchanges and the same platforms, unless they are an ad tech company. They have invested a ton of capital onto an actual technology that they own. That is the only thing that would really set you apart as “proprietary”.

Now when it comes to the fact that I feel that I am one of the most intelligent individuals when it comes to programmatic in East Texas… I will own that every. single. day. As a matter of fact, there are two events, one next week in New York and another in San Francisco, the “Who’s-Who” in programmatic will be there. Those are the two places that I need to be if I want to stay on top of this game. This industry moves at such a rapid pace and it’s constantly evolving.

There is so much technology behind programmatic that it’s impossible for you to stay in one platform. That’s why a lot of people don’t like programmatic because they feel like they need to have an understanding of how it works. You can learn it, don’t get me wrong, but it will take you a lot of time to teach yourself. I am not going to take the time to educate a client on how each and every little step to programmatic works because that would take months. That’s why a lot of people fall back on things like Facebook and Google. Those platforms set up free training that is very easy to complete, but programmatic is a little more difficult. It involves the entire ecosystem.

You have to ask yourself how you are going to use programmatic in a way that is going to be not just the vehicle but the engine that will get you to your desired destination. Also, understand that search and social are the driver and the passenger inside of that vehicle. You still have to have someone to direct you to that place. That’s what I was just talking about yesterday.

Media companies and most agencies haven’t figured that out. And they’re not going to because they are stuck in that rut of social or search, or they’re afraid of trying to deliver real results because it will cut into their bottom line profit. I am not worried about that. I am going to make sure that I can generate real results. That’s why I am in business. The only way that I will succeed is if my clients succeed.

Mar 20

Utilizing Instagram Stories

By Caroline Herman | Creative , Programmatic , Social Media

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Instagram was founded in 2010 as a new social media platform for image sharing. It quickly took off, gaining over one billion users in just 8 years. In August of 2016, a new feature was rolled out. Instagram Stories were introduced as a new way of sharing moments. They only last for 24 hours, and after that, you can choose to have them saved in an archive where you can also choose to repost them later. The content that you share to these stories won’t show up on your profile grid or in someone else’s feed. They show up at the top of your followers’ feeds as your profile picture with a colorful ring around it and they can click on it to see your stories. If they click on the right side of the screen it will progress them forward, and if they click on the left side it will rewind to the previous post. If you swipe to the left you will go to the next person’s story. They are shown in chronological order as well.

There are a few top ways that brands on Instagram are using stories. Many companies will show behind-the-scenes content to give their brand a more personal reputation. They also have employee takeovers where a staff member will take their followers on a journey through their day as an employee of that business. A takeover could also be when one brand will takeover an Instagram account from another brand. Stories are very useful for one-on-one communication as well, by asking direct questions, taking polls, and going live.

Stories are a great way to stay at the top of someone’s news feed because that is where your story would show up if you were actively posting content to it. They can help drive traffic to websites by having a direct link where viewers could “swipe up” to load the link. Stories don’t have likes or public comments however, and they can also be muted. So if you are posting too many stories to the point where a follower has to take a lot of time to get through yours and onto the next, you could be muted too.

You can see analytics such as how many times your content has been viewed and by who. Stories are highly customizable, with text in different colors and fonts, drawings, stickers, hashtags and even location tags, which increase discoverability. According to Instagram, 75% of users take action after seeing an ad, and you can post ads in your story directly from Facebook ads manager. You can also promote existing stories on Instagram as ads. So as you can now see, Instagram Stories can be a very useful tool for brands and businesses. You just have to know how to successfully utilize them in a way that benefits you.

Mar 15

Total Panic over Panic! At the Disco

By Mindy Lewellen | Family , Programmatic , Social Media , Uncategorized

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

On February 8, I took off of work and kicked off my weekend in Austin, TX for the Two Feet and Panic! at the Disco concert. I was so incredibly pumped to see one of my favorite up and coming artists, Two Feet, in concert performing live for the first time. It only made it 10 times better that Panic! was going to be headlining the show.
My name is Mindy, I am the Sales Director for Starfish Ad Agency, and this is my story about the time Brendon Urie touched my hand.
I grew up during the emergence of the Emo/Scene days, so getting to see Panic! perform with songs from their previous sound to their modern music with the new members was going to be amazing; however, Brendon Urie was the only original band member left. For those who don’t know Brendon, he is easily one of the most beautiful humans currently occupying planet Earth.
Anyway, I got to Austin and settled in with one my closest friends, Nicki. We had some snacks, wine, and got ready to go party it up at the concert. Once we got there we immediately took to our seats to see what kind of view we had of the stage. I had noticed pretty quickly while observing the auditorium that there was a round platform just to the left of our seats hanging from the ceiling. Anyone who follows Panic! and Brendon Urie knows he always performs a song playing on the piano in the crowd. Not to mention their Instagram page displayed several images from the tour showing the type of setup Brendon’s piano number looked like. We were a little skeptical at first about that being the platform, but after leaving our seats for fan merch, we were able to see the full platform and confirm that it definitely was his piano sitting right above and next to our seats!
As the concert went on with a brilliant performance by Two Feet, Panic! finally took the stage. We were so excited and could not wait for him to do his piano set. When they started playing “Death of Bachelor”, Brendon took off into the crowd, just as we suspected. It was at that moment Nicki and I both realized that Brendon Urie was about to walk literally right by our seats to get to his piano. I readied my phone because I knew without a doubt that I needed to document this once in a lifetime moment. He drew closer into the crowd and as he came right up to our seats, we threw out our hands in hopes that he would give us a high five or a handshake. Sure enough, he reached out and grabbed both of our hands while smiling and laughing. Nicki and I both, like little girls, just lost it and started squealing and screaming. I captured the entire moment on my cell phone. Later, after coming down off cloud 9, watching the video made me laugh so hard at how much I acted like a pre-teen girl. It’s so funny to see myself, a 28 year old woman, screeching and squealing over a pop star. Nonetheless, I do not regret a single moment of it and I will always cherish that memory in my heart.
Going to concerts has always been a passion of mine and most recently has developed into a dedicated hobby. Music is what gets be through my good, bad, and everything in between. I married a musician so my life pretty much revolves around it. As an artist, it helps me focus and drives my motivation and creativity. In January 2018, after Dolores O’Riordan, the lead singer of the band The Cranberries, was found dead in her hotel bathroom, I made a pact with myself that I was going to seize every opportunity to see a band/musician that I enjoyed perform live. I always thought I would have the opportunity to see her and others like Tom Petty perform before they passed or officially retired. After both of their deaths, I realized that I could not wait around for the next concert date or put it off to enjoy the music I loved. Since making that promise to myself, I have been to 6 concerts/events, seeing a total of 13 bands perform live. I have one more concert coming up next month and I am actively awaiting the announcements of tours from others.
For this reason I am so glad that the digital advertising world exists. With my busy and chaotic schedule, I don’t have time to actively search and keep up with all my favorite artists. With modern technology and my behavioral data from my playlists, social media page follows and likes, and music venues I frequent, select marketers are able to target and serve me ads relevant to the music I love. Now I can be notified of these events through digital platforms to ensure I get first bids on tickets and seats. I am so fortunate to be alive in a time where the things I love can find me at the tips of my fingertips effortlessly. Now I won’t ever have to miss out on those cherished memories of gorgeous pop stars grabbing my hand and giggling along with me.

Mar 13

Marketing Funnels

By Abel Sanchez | Brand Strategy , Data Strategy , Programmatic , Social Media , Uncategorized

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Marketing funnels are considered by some to be the very essence of building and growing your business, especially an online business. A marketing funnel is essentially a collection of “levels” that prospective clients progress through. Developed in 1898 by American advertising advocate, E. St. Elmo Lewis, they were originally designed with just four main objectives: awareness, interest, desire, and action. Ultimately, the purpose of these funnels is to drive prospective business through a series of conversions.

Marketing funnels are deliberately designed to go in line with your specific business model. They keep track of results, automates the process, and reduces the amount of your own time you spend invested in the process. There are many different formats and templates for these marketing funnels, but no matter how you go about it, you need to have a system that gets people to know who you are, provides value and builds trust, convert them into buyers, delivers a great customer experience, and converts them into loyal repeat buyers. They are beneficial because you can see the weak points and where you are losing potential customers, at which point you can make any necessary adjustments to gain more business. These funnels take your client on a “journey”, all the way from discovering your business to purchasing your products, and even to a post-purchase phase that brings customer loyalty and repeats business. The data collected is also measurable at any given point in the entire process. The better a funnel keeps track of this customer data, and the more automated it is, the more successful it will be at getting you the results you want.

Funnels are more beneficial for subscription-based e-commerce businesses, but not as much for transactional, one-time-service businesses, such as a medical practice, auto dealer, or larger purchases, like real estate. In our business, we have taken concepts from what other templates for these funnels are like, and we have tailored them to fit our clients’ needs and the goals that they are trying to achieve.

Awareness, research, intent, and purchase are the main ideas in the templates we use. We create a plan that is more focused on the intent and purchase. Research is more used in a search or a social platform, and awareness is plugged into social, as well as programmatic. We have been able to take steps into not just generating leads, but also filtering out those individuals who are truly in the market for a specific product or service and eliminating those who are not ready for that purchase. There are steps that you can take to create that “filtering” process, but it is unique to each individual client. You could take that same concept and it would work well for one brand, but you could try and copy it to someone else and it doesn’t work. That’s the problem that a lot of companies that offer lead generation through a funnel process; they just copy and paste those funnels. They don’t focus on results, or the purchase or intent. They just focus on generating as many leads as possible, but those leads fall through because they are still in the research and awareness phase. You are wasting your time, money, and marketing efforts at the top of the funnel.

They shouldn’t even be called “funnels” anymore. They are customer digital journeys inside communities of fans, shoppers, explorers of all walks of life.

Mar 11

Creating Typography and Logos

By Austin McDade | Creative , Programmatic , Social Media

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Here is a look into how I create typography and logos for our clients.

I start out by sketching a grid for the letter size, and any special effects that I might want to use. The first photo is of my initial sketch, I don’t worry about it being perfect though because once I bring it into Photoshop I’m able to edit it freely and with more tools.

Once it’s pulled into Photoshop I lower the opacity so I can start tracing over the initial sketch with a rough brush, this is the stage where I fix any mistakes or just change it to look more visually appealing.

Once the first pass is done I go back over once more with a solid brush to make it as clean as possible for the next step. Now that it’s all clean I bring it into Illustrator so I can convert it to a vector image. This is an extra step that isn’t necessary if you like the way it looks in Photoshop, but this just makes sure that it looks good at any size and can easily be printed on any product and still look just as great.

If you are interested in my work, maybe we can get a logo created for your business too. Call us to set up an appointment!

Mar 08

What the $&*^@ is a Hashtag

By Marcie Pink | Creative , Programmatic , Social Media

Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Do you know what a hashtag is? A hashtag is a keyword or a phrase used to describe a topic or a theme. For example, ‘#hashtag’ could be a tag but so could ‘#goodhashtags.’

A hashtag can be a broad subject matter, or it can be more specific. These tags become clickable links that will identify topics or themes. Anyone sharing content on a relevant question can add the hashtag label to their message. A hashtag improves the chances that others will find your post.

It’s pretty simple to use a hashtag, simply use a pound sign (#) at the beginning of your tag, #starfish or #StarfishKeepOceanClean. #Starfish is an expansive subject matter. Specific hashtags will zone into one particular topic.

Here’s the tricky part about hashtags… Knowing your audience and platforms. Hashtags can improve engagement, but by the same sword, hashtags can decrease engagement. It all depends on the way you use them.

Stringing too many words together with a single hashtag can be annoying to your audience. #TooManyWordsCanBeAnnoying #TooMuchOfaGoodThing
You also have to be aware that each network of the platform you are using has its own set of “subrules”, and these rules will constantly be evolving and changing.
#facebook #instagram #snapchat #twitter #pinterest

Try to be sensitive to your audience…Avoid over-tagging a single post or adding them to every word. #annoying #unfollow #makefriends #berelevant. Use hashtags only relative to the topic. Research which hashtags are trending. Don’t try to overdo things with a hashtag that isn’t relevant in an attempt to gain some engagement. #love may be trending, but is it at all #RelevantToYourPost?

At Starfish, we always review the performance of our posts to determine which tags are improving in their engagement. We can totally geek this out and hashtag the heck out of things…but we choose to be sensitive to our audience. #winning