Typography is the art of arranging typed writing to make it not only legible but also appealing from the standpoint of design. This involves artistic talent, as well as selecting the right typefaces, point-sizes, line lengths, line-spacing, letter-spacing, and adjusting the spacing between letters.
I start out by sketching a grid for the letter size, and any special effects I might want to use. The photo on the left is of my initial sketch. I don’t worry about it being perfect because whenever I bring it into Adobe Photoshop, I’m able to edit it freely using a variety of tools. Once in Photoshop, I lower the opacity so I can start tracing over the initial sketch with a rough brush. This is the stage where I fix any mistakes or change things to make it more visually appealing.
Once the first pass is done, I go back over once more with a solid brush to make it as clean as possible for the next step. Once it’s all cleaned up, I bring it into Adobe Illustrator so I can convert it to a vector image. This is an extra step that isn’t necessary if you like the way it appears in Photoshop, but this does ensure that it looks good at any size and can easily be printed on any product without ending up grainy or distorted.
This process works on a variety of projects and can be applied to many different scenarios. In my day to day at my job, I work hard to make sure the clients can achieve the look that they are going for to promote their businesses and brands. If you want to know more about this process, or are interested in what we do here, give us a call.
- Posted by crherman13
- On March 11, 2019
- 0 Comments