Understanding Digital vs Just Pitching the Product
A lot of agencies and media companies typically teach their sales people how to simply pitch the product instead of actually teaching them to understand the fundamentals of the product. Their mentality is just “give me the bullet points and I’ll make the sale”. But the thing about digital is that it’s a living, breathing organism. There are a lot of moving parts. It moves, it feels, it touches, and you can do so much with digital and to use it to its fullest potential, you have to understand human nature. That is who you’re really trying to capture. It’s about understanding how all of the different platforms connect, and how they’re able to deliver a relevant ad to the right consumer at the right time, and more importantly on a mobile platform.
People use their mobile devices more than anything else. If you have an iPhone, newer iOS tells you all about your screen time. Think about other people. When you go to a restaurant, when you’re at a red light, when you’re at the store, think about what the people around you are doing. They’re almost all on their phones consuming media.
So understanding the difference between pitching digital and actually understanding how digital connects us all is what separates us from the masses. I don’t want any of my staff to only know how to pitch a product; they need to understand how it all functions. 3 main things I need them to know about digital platforms is that regardless of what we don’t like or agree with, we cannot run our digital campaigns based on our interests. We have to let the market and audience decide. I also always tell them to never stop learning. Always push yourself to learn more and new things every single day. And lastly, digital audiences are not numbers. We may look at them as such, but they are real humans too, and that is important to remember so that we can be mindful about the creative we push out.
Our core values are family, accountability, and hustle. Those tie into understanding digital because in order for us to be fully aware of the best possible ways to utilize this technology, we first have to be accountable for ourselves, and we have to understand the value in family so that we can make relevant creative content. We want to surround ourselves with the right minded people so that we can hustle harder and produce the right results every time.
What are the 3 main things you want your staff to know about digital so they can better understand how to use it?
Regardless of what we don’t use or like we cannot run digital campaigns based on our interest, let the market/audience decide.
Never Stop Learning
Digital audiences or data are not numbers, they are people
How do your core values tie into understanding digital?
How do you ensure your staff is up to date on the latest in digital?