What the $&*^@ is a Hashtag

By Caroline Herman | Creative

Mar 08
Starfish Ad Agency Programmatic ads Longview Tyler Dallas Shreveport Digital Unplugged Marketing

Do you know what a hashtag is? A hashtag is a keyword or a phrase used to describe a topic or a theme. For example, ‘#hashtag’ could be a tag but so could ‘#goodhashtags.’

A hashtag can be a broad subject matter, or it can be more specific. These tags become clickable links that will identify topics or themes. Anyone sharing content on a relevant question can add the hashtag label to their message. A hashtag improves the chances that others will find your post.

It’s pretty simple to use a hashtag, simply use a pound sign (#) at the beginning of your tag, #starfish or #StarfishKeepOceanClean. #Starfish is an expansive subject matter. Specific hashtags will zone into one particular topic.

Here’s the tricky part about hashtags… Knowing your audience and platforms. Hashtags can improve engagement, but by the same sword, hashtags can decrease engagement. It all depends on the way you use them.

Stringing too many words together with a single hashtag can be annoying to your audience. #TooManyWordsCanBeAnnoying #TooMuchOfaGoodThing
You also have to be aware that each network of the platform you are using has its own set of “subrules”, and these rules will constantly be evolving and changing.
#facebook #instagram #snapchat #twitter #pinterest

Try to be sensitive to your audience…Avoid over-tagging a single post or adding them to every word. #annoying #unfollow #makefriends #berelevant. Use hashtags only relative to the topic. Research which hashtags are trending. Don’t try to overdo things with a hashtag that isn’t relevant in an attempt to gain some engagement. #love may be trending, but is it at all #RelevantToYourPost?

At Starfish, we always review the performance of our posts to determine which tags are improving in their engagement. We can totally geek this out and hashtag the heck out of things…but we choose to be sensitive to our audience. #winning