We live in an instant society. Which means that one of the biggest misconceptions about digital advertising is that people think of the word digital, and they think instant results. But anyone who says they can give you a return in less than 30 days is lying to you; they don’t truly understand how it all works. Like the competitor, we could also promise to get you leads. But those leads don’t matter in the long run, unless you’re also seeing the results you desire.
As with anything you do in life, it also takes time to build your brand. There are so many different platforms to work with, and not everybody knows how to use them all. And if you think that just spending a couple of hundred dollars on AdWords or Facebook is going to get you the results you want, you are mistaken. Our job is to help businesses navigate through these platforms and help brands generate an ROI.
For example, we have clients that haven’t run a TV ad for six months, but they still have customers come in and tell them that they heard about them on a TV commercial. How is that possible? Time. Repetition. It takes time for people to receive your message, and what’s more, is that they also need to get your message at the right time so that it is relevant to them. If you were to put a commercial on TV, it would take time to get the commercial done right, and then more time to get it heard and seen, and then even more time on top of that to see the results.
Digital doesn’t just send things out to the entire market randomly as traditional does. It’s about finding that community that your message is relevant to at that particular moment in time. And in this time when everyone and their grandmother is on a smartphone, we are very mobile-oriented; meaning that we are highly skilled with social media and mobile friendly sites.
Our slogan is “in a sea of advertisers, we make you the star of the ocean” for a reason. Here at Starfish, we help your brand stand out. We target the right consumers at the exact right moment to get you the results you are after for your business. So let us make you a star.