Starfish Ad Age Longview Tyler Texas Programmatic Ad Agency Dallas Shreveport
Abel-Sanchez CEO Starfish Ad Agency Programmatic Longview Tyler Texas Dallas Shreveport

Abel Sanchez

Co-Founder / CEO

My name is Abel Sanchez and I am the Co-Founder & CEO of Starfish Ad Age. My journey to Starfish began in 2016, after I moved my family to Tyler from Eagle Pass. I saw an opportunity to help businesses and agencies understand the complexity of programmatic ads. Our goal was simple; educate not only my team, but our clients as well. But when I’m not helping our clients build a solid digital presence, I love to BBQ, hunt, and spend time with my family.

Mindy Lewellen Starfish Ad Age Programmatic Ad Agency Longview Tyler Texas Dallas Shreveport Programmatic Sales Director

Mindy Lewellen

Programmatic Sales Director

I am Mindy and I work as the Director of Sales here at Starfish. I started out my career early, owning and managing multiple businesses. Trying to get through college during 3 pregnancies was not an easy task, but I managed to finish school, and became a successful entrepreneur. At 24 years old I was operating my own freelance makeup and modeling career. By the age of 26, I owned a talent agency franchise and had created my own makeup branding. Now at 29, I am the Sales Director for Starfish Ad Age by day and ETB Pinup Brand Ambassador, internationally published model, and owner of Black Bones Beauty by night. I work 7 days a week because success does not have time off. I have a wonderful blended family with my husband Benjamin, my 3 beautiful children and my step son. My business success can attributed to wonderful realm of digital networking which is what has driven my passion for Digital Marketing and Advertising.

Tanya Clary Social Director Starfish Ad Age Programmatic Ad Agency Longview Tyler Texas Dallas Shreveport Programmatic

Tanya Clary

Social Media Director

My name is Tanya and I am the Social Media Director for Starfish. I earned a Bachelor of Business Administration in Management from The University of Texas at Tyler. I work diligently and carefully to foster a safe work environment with open communication. I believe that social media can be used in a positive way and so, each year, I choose one focus for the year and create my own hashtag. My focused thought for 2019 is "Love Is" and I am learning a lot about it. Jesus' great love and sacrifice throughout His life, death, and resurrection is what inspires me to do the same. #LoveIs2019

Traci Hudson Starfish Ad Age Programmatic Ad Agency Longview Tyler Texas Dallas Shreveport Programmatic

Traci Hudson


I am Traci and I am one of the graphic artists here. I have been a Graphic Designer since 2012. I previously worked as a designer for two local newspapers. While I primarily create ads for digital platforms now, I do still enjoy creating traditional print ads. I contributed to the Light and Champion newspaper in Center, Texas winning first place in advertising in 2013. I graduated from East Texas Baptist University in 2009 with degrees in Mass Communication and History. I have a passion for historical preservation and architecture, and I am an avid photographer. I enjoy taking photos to use in some of the ads that I create to give them more authenticity.

Caroline Herman

Content / Social 

My name is Caroline and I am one of the Social Media Coordinators, as well as the main content writer for Starfish. I am the youngest one of the staff members, but that doesn’t stop me from working just as hard as the rest of the team. I have always loved to read and write and that was a huge factor in my career choice. In my spare time, I like to sing and play the guitar and ukulele. I placed 3rd in the state as a part of a music competition through my college in 2018. As far as my future, I want to continue to grow in my career. I plan to graduate from TJC in 2021 with an AAS in Communications and continue my education at UT Tyler.

Starfish Ad Age LLC Programmatic Ad Agency Alex Hubbard Social Media

Alex Hubbard

Social Media

Hello, my name is Alex and I am one of the Social Media Coordinators here at starfish.  I recently moved here from Michigan where I grew up and attended Michigan State University.  I am a total nerd and love what I do. I sign in my church choir First Presbyterian here in Longview.  And in my spare time, I enjoy learning about computer networking and making my own home network along with also baking my own bread and pasta. FYI my cinnamon rolls are the bomb.  Thanks grandma for teaching me.

Austin McDade


My name is Austin and work as a graphic designers here and I'm working on my skills as a web developer. I am a Kilgore College graduate with an Associates in Applied Science with a major in Graphic Design and I've worked in both printed and digital advertising for around three years. On the side I enjoy writing and playing music, drawing, and reading up as much as I can on computer technology.

Frank Guerra Starfish Ad Age Programmatic Ad Agency Longview Tyler Texas Dallas Shreveport Programmatic

Frank Guerra


My name is Frank Guerra and I am the CFO for Starfish Ad Age. I have over 35 years of experience with financial accounting, Human Resources, personal computers and software, and in working with local governments as well as private businesses. I am responsible for all of the financial and Human Resources functions in my position. In my time outside of work I enjoy reading and cooking and I am on a quest to make the perfect salsa.