I’d like to discuss “Social Transparency” and why it is important to utilize that transparency. As a whole, we all have been lied to and faked out by industry leaders all competing for our attention via social media platforms, causing us to doubt much of what we see or hear.
So why is this practice of “Social Transparency” important for your business? The answer is powerfully simple; Transparency builds trust. Transparency provides powerful insight into customer satisfaction and engagement. At Starfish, we hold ourselves accountable and practice “Social Transparency” as we launch and execute campaigns on behalf of clients and of course ourselves. This is how we do just that:
Use diverse channels – Make it easy for your audience to access the story and information that they will need to make an informed decision to trust your content and overall, trust your brand.
Truth: Practice honest marketing and communication, and always own up to your mistakes. Don’t try to cover up a mistake. Acknowledge it and move forward, as that helps to build trust with your audience as well.
Embrace open communication: Cultivate opinions and community dialogue to gain differing points of view that can help to diversify your content.
Information Hub: Give the audience the information they need to help their decision to interact with you or buy your product and/or service.
—>Define your identity
Who are you: Share practice areas, product niches or specialties. Why should they choose you over your competitor?
Know your place: Don’t try to be all things to all people. Avoid creating a gap in perception where visitors or customers think you are something you are not.
Be real: Share your story, explain your values.. what do you stand for?
Share your platform: Explain how you operate by publishing your business model, process or structure.
Social proof: Publish reviews and/or testimonials.
Did you catch our Director of Sales, Mindy Lewellen’s, Facebook “live” presentation? Mindy utilized the principles of “Social Transparency.” Abel Sanchez’s provides great insight and candidly shares the opportunities to advise peers and business we are afforded Starfish Ad Age.