In a word? Coffee. But on a serious note, it is a challenge to be creative 24/7. However, it is one of the daily requirements, being a graphic designer. It is important to keep things fun while staying true to the requirements set forth by the client.
Personally, I take a lot of photos while I am off of work. I also travel quite a bit, so I like to use my personal photos in the ads that I create. I go walking on my lunch break and look for cool images that could be used for backgrounds. Sometimes a picture of something seemingly boring like a gravel path can be interesting when added to an ad.
Starfish is a digital agency, so I also use the social media platforms that we design ads for in my personal life. I like to be able to keep it fresh in my mind how the images will look on phones or tablets. Each platform has its pros and cons, and it is important to be aware of both.
Plus our work environment makes easier to come up with ideas. We have a fun group and joke around when brainstorming. Our more “out there” ideas get written on our chalkboard walls. One step into our office and you would have a chuckle at our antics.
I also like to look over ads that others have created so I can get ideas, but also avoid accidentally copying artwork others have done in the past. I look at ads that I have created before but try to make them look refreshed, and new and exciting.
Those are just some ways that I can keep myself in a creative state of mind. It is very important in this industry, and each person is different, which is what makes our company so great. We all have different perspectives and techniques that come together to create amazing content for our clients.