Do you know what a hashtag is? A hashtag is a keyword or a phrase used to describe a topic or a theme. For example, ‘#hashtag’ could be a tag but so could ‘#goodhashtags.’ A hashtag can be a broad subject matter, or it can be more specific. These tags become clickable links that will identify topics or themes. Anyone sharing content on a relevant question can add the hashtag label to their message. A hashtag improves the chances that others will find your post.
It’s pretty easy to use a hashtag. Simply place a pound sign (#) at the beginning of your chosen tag; #starfish or #StarfishKeepOceanClean. #Starfish is an expansive subject matter. Specific hashtags will hone in one particular topic. Here’s the tricky part though… Knowing your audience and platforms is key. Hashtags can improve engagement, but by the same sword, hashtags can decrease engagement. It all depends on the way you use them.
Stringing too many words together with a single hashtag can be annoying to your audience. #TooManyWordsCanBeAnnoying #TooMuchOfaGoodThing. You also have to be aware that each network of the platform you are using has its own set of “subrules”, and these rules will constantly be evolving and changing.
#facebook #instagram #snapchat #twitter #pinterest
Try to be sensitive to your audience…Avoid over-tagging a single post or adding them to every word. #annoying #unfollow #makefriends #berelevant. Use hashtags only relative to the topic. Research which hashtags are trending. Don’t try to overdo things with a hashtag that isn’t relevant in an attempt to gain some engagement. #love may be trending, but is it at all #RelevantToYourPost?
At Starfish, we always review the performance of our posts to determine which tags are improving in their engagement. We can totally geek this out and hashtag the heck out of things…but we choose to be sensitive to our audience. #winning
- Posted by crherman13
- On March 8, 2019
- 0 Comments